Privacy Policy

Rydel Group collects personal information in several ways. When you visit our website, contact us through our contact form, or use our self-assessment tools, we collect:

• Contact information: Your name, email address, phone number, and company name when you submit a contact form or enquiry.
• Assessment data: Your responses to our free self-assessment tools, your assessed scores, and your email address to receive your results.
• Website usage information: Information about how you interact with our website, including pages visited, time spent, and referring sources through Google Analytics and Microsoft Clarity.
• Technical information: Your IP address, browser type, device type, and operating system.

Rydel Group uses the personal information we collect for the following purposes:

• To respond to your enquiries and provide information about our services.
• To deliver your self-assessment results and send relevant follow-up communications.
• To understand how our website is used and to improve our services, website performance, and user experience.
• To send you marketing communications about our services, thought leadership articles, and relevant industry insights. You can opt out of these communications at any time.
• To comply with legal and regulatory obligations.
• To protect our legal rights and prevent misuse of our website and services.

Rydel Group works with third-party service providers who may access your personal information to help us deliver our services:

• Google Analytics 4 (G-LVDGJ1BQ3F): Provides website usage analytics. Google may use your data in accordance with its own privacy policy.
• Microsoft Clarity (vzquik8y1v): Session recording and heatmap software to understand user behaviour and improve website performance.
• HubSpot (portal 442982897): Customer relationship management platform used to manage enquiries, assess communications, and track engagement.
• Formspree: Form submission processor for contact form submissions.
• Cloudflare: Website hosting, DNS, and analytics provider. Cloudflare may process your data according to its privacy policy.

These processors are bound by data protection obligations and use your information only as directed by Rydel Group and as necessary to provide our services.

Rydel Group implements industry-standard technical and organisational security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These include:

• Encrypted transmission of data via HTTPS.
• Secure hosting infrastructure with regular security reviews.
• Access controls and authentication mechanisms.
• Confidentiality agreements with all staff and contractors.

While we take security seriously, no data transmission or storage system is completely secure. We cannot guarantee absolute security, but we are committed to using reasonable safeguards.

Rydel Group retains your personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Generally:

• Contact information and assessment data are retained for up to two years unless you request deletion or opt out of communications.
• Website analytics data is retained in accordance with Google Analytics and Microsoft Clarity policies.
• Marketing communications records are maintained for legal compliance purposes.
• Information about complaints or disputes may be retained for the duration of any legal proceedings and as required by law.

You can request deletion of your personal information at any time by contacting us at info@rydelgroup.com, subject to any legal retention obligations.

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

• Access your personal information: Request a copy of the personal information Rydel Group holds about you.
• Correct inaccurate information: Request that we correct any personal information that is inaccurate, out of date, incomplete, irrelevant, or misleading.
• Delete your information: Request deletion of your personal information where we no longer have a legitimate reason to retain it.
• Opt out of marketing: Unsubscribe from marketing communications or change your communication preferences at any time.
• Lodge a complaint: If you believe we have mishandled your personal information, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

To exercise any of these rights, please contact us at info@rydelgroup.com with your request and sufficient information to identify you.

Rydel Group's website uses cookies and similar tracking technologies to enhance user experience and understand website usage. These include:

• Essential cookies: Required for basic website functionality (authentication, security, navigation).
• Analytics cookies: Used by Google Analytics and Microsoft Clarity to track website usage, traffic sources, and user behaviour.
• Marketing cookies: Used by HubSpot to track enquiries and engagement for marketing purposes.

Most browsers allow you to control cookies through browser settings. You can disable non-essential cookies, though this may affect website functionality. Google Analytics also provides a browser opt-out add-on.

Our website may contain links to third-party websites, including LinkedIn and other external resources. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party website before providing your personal information.

While Rydel Group operates primarily in Australia, some of our service providers (such as Google, Microsoft, and HubSpot) may store or process your data internationally. Where personal information is transferred overseas, we ensure that the recipient country has adequate privacy protections or that the transfer is otherwise compliant with the Privacy Act 1988 (Cth). You can request information about these transfers by contacting us.

Rydel Group's website and services are not directed to children under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete such information and terminate the child's use of our services.

Rydel Group may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date below. Your continued use of our website and services following any changes constitutes your acceptance of the updated privacy policy.